555-Soul is born at 151 Ludlow Street, NYC
Fab 5 Freddy visits the store for a feature on Yo! MTV Raps
L.L. Cool J rocks a grey velour tracksuit in 555’s first music video appearance
555 exhibits at underground artist trade show 432F
555 Tie-hats and Philly Blunt skullies sold at the first New Music Seminar ever
Triple 5 influences high fashion as Paul Smith shoots the shop's exterior and couture designer Christian Le Croix drops in for a visit..
Triple 5 established itself as a proper retail business
LA shop established
London shop opens in trendy Camden Town, shares space with “Deep Freeze” (one of London's first 2-Step/Jungle deejay shops.
First international sales (kids take boxes of 555 gear back to Japan, UK, Germany and Paris on the regular.
Office/studio/warehouse established on Mott Street
Overwhelming local and Japanese wholesale business create need to move out of the original shop
555 moves from the Lower East Side to up-and-coming Lafayette Street
555 becomes Triple 5 and moves headquarters to Williamsburg
Mos Def hooks up with Triple 5 Soul for first proper advertising campaign
Hong Kong store opens
Launch of “Define Your Soul” campaign
Triple 5 Soul sponsors its first Winter Music Conference event
NYC retail headquarters is expanded and remodeled into an events space and gallery
The artist collaborative VS. PROJECT grows and hosts hit shows by UK’s own BANKSY.
T5 Soul Sessions, a limited edition mixtape series devoted to giving respected deejays and producers total free expression, premiers with an insane blend of Spanish/Brasilian rare groove and personal dubplates from Prefuse 73.
T5S rules Winter Music Conference with an unforgettable line up including exclusive performances by M.I.A., Sa-Ra, Hollertronix, Peanut Butter Wolf, Craze, and A-Trak.
T5S continues to hold title as king of fashion week in Vegas by kinging the party circuit with appearances by Stretch Armstrong, Steve Aoki, The MisShapes, Aaron LaCrate, Peanut Butter Wolf, Ge-ology, Mickey Avalon, Tommie Sunshine and the VHS or Beta deejays.
T5S continues to hold title as king of fashion week in Vegas by kinging the party circuit with appearances by Stretch Armstrong, Steve Aoki, The MisShapes, Aaron LaCrate, Peanut Butter Wolf, Ge-ology, Mickey Avalon, Tommie Sunshine and the VHS or Beta deejays.